Sales Agents

Current call: 08/2012

Deadlines:

18 Jun 2012

This annual scheme offers a non-repayable grant. The amount depends on the sales agent's performance in selling European films within a qualifying period. The scheme is designed in two stages:

Generation

  • Grants awarded are based on the sales agent's activity in international film sales over a period of five previous years.

Reinvestment

  • The funds generated in the generation stage can then be reinvested in minimum sales guarantees, as well as promotion and marketing costs of new non-national European films.

The budget for this Call for Proposals is €1.5 m.

Please read the Guidelines before completing the application documents:

Reinvestment forms (Call 03/2011) - valid from 17 June 2011 to 1 March 2013:

Reinvestment forms (Call 08/2012) - valid from 18 June 2012 to 1 March 2014:

Generation
Grants awarded are based on the sales agent's activity in international film sales over a period of five previous years.

The amount of potential fund available will be calculated on the following basis:

Step 1.
The sales agent needs to prove that:
they were between 01/01/2007 and 31/12/2011 the appointed sales agent of at least eight recent (first copyright established in or after 2007) European films (of which at least one non-national film), for which the agreement with the producer provided the right to sell the film in at least ten countries participating in the MEDIA Programme;

and that, during the same period, for least four of these films in at least three countries participating in the MEDIA Programme, outside the country of origin of the films, there was a theatrical release (as evidenced by distributor declarations to the MEDIA Programme Automatic Scheme).

If the national release has not been reported to the Automatic Scheme, another independent proof of release, which can be reasonably verified by the MEDIA Programme, can be provided.

If this first step is successfully completed, the sales agent will be entitled to a potential support of €20,000.

Step 2.
If the sales agent has successfully completed the conditions set out for the first step, an additional potential fund may be available, which will be calculated according to the following principle:

  • a) As a percentage (10-20%, depending on the nationality of the film) of the total potential fund generated under the MEDIA Programme Cinema Automatic Scheme (Call for Proposals EACEA/07/2012), 
  • b) In addition to the above, the sales agent will generate an additional potential fund of €1,500 per film for each film released in at least three territories, over and above the four declared for eligibility purposes (see Step 1).   

Reinvestment
The funds generated in the generation stage can then be reinvested in minimum sales guarantees, as well as promotion and marketing costs of new non-national European films.

The generation deadline (18 June 2012) marks the beginning of the reinvestment stage, which lasts until 1 March 2014. Within that period, sales agents can claim the generated money to pay for minimum sales guarantees and promotion and marketing costs. For each title, a reinvestment form needs to be filled to claim up to 50% of the costs. Claiming the money should be linked to the deals made. The contract with the producer can be signed on 18 June 2012 at the earliest. There are six months from the time the contract with the producer is signed to claim the money from the MEDIA Programme. The costs are eligible for 18 months from the signature of this contract.

Previous calls for this scheme

Call number Deadlines
24/2007 15 Nov 2007
13/2008 15 Nov 2008
06/2010 30 Apr 2010
03/2011 17 Jun 2011
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