Apply now to the Pixel Lab

Pixel lab

Power to the Pixel's Pixel Lab, a unique, project-focused business development course for European film and media professionals will return this year to Potsdam, Germany. Participants will develop the skills necessary to create, finance and distribute cross-media stories - stories that can span any combination of platforms including film, interactive, live event, mobile, gaming, online and TV. The Pixel Lab focuses on future-proofing project development, company growth and competitiveness in the international multiplatform marketplace. 

Power to the Pixel will select up to forty European producers, storytellers, decision-makers and executives to attend an immersive six-day residential workshop from 1 to 7 July 2012 in Potsdam, Germany. The course looks at the whole digital ecosystem for film and media businesses and considers the way in which audience engagement with films across platforms is affecting the way that we develop, finance and distribute stories.

Further to the residential workshop, producers attending The Pixel Lab with a cross-media project will receive distance mentoring over the summer to help take the project to the next level. For the final stage project producers will go to London in mid-October 2012 where they will receive pitch presentation mentoring from an industry expert, attend Power to the Pixel's internationally renowned Cross-Media Forum, and take business meetings with financiers and potential partners.

Teaching is led by top international practitioners currently working in the cross-media space. Confirmed tutors for 2012 include:

  • Nuno Bernardo, CEO and Producer, beActive (Portugal)
  • Wendy Bernfield, Digital Rights Licensing and Founder, Rights Stuff (the Netherlands)
  • Sean Coleman, award-winning cross-media writer and producer (UK)
  • Ben Grass, MD Pure Grass Films (UK)
  • Tishna Molla COO and producer, Power to the Pixel (UK)
  • Michel Reilhac, Executive Director ARTE France Cinema (France)
  • Liz Rosenthal, Founder and CEO, Power to the Pixel (UK)
  • Adam Sigel, content strategist, writer and producer (USA)
  • Inga von Staden, media architect (Germany).

For further information please email Power to the Pixel or visit the Power to the Pixel website.

The deadline to apply to the Pixel Lab is 6 April 2012.

Publication date: 02 Feb 2012

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MEDIA Desk UK

Agnieszka Moody, Francesca Walker
and Avalon Lyndon

c/o BFI, 21 Stephen Street, London W1T 1LN

Tel: +44 (0)20 7173 3221


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MEDIA Antenna Scotland

Emma Valentine

c/o Creative Scotland, 249, West George Street
Glasgow G2 4QE

Tel: +44 (0) 141 302 1776

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MEDIA Antenna Cymru / Wales

Judy Wasdell

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Pontypridd, CF37 5YR

Tel: +44 (0) 300 061 5637


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